{"id":12539,"date":"2023-11-30T11:46:53","date_gmt":"2023-11-30T10:46:53","guid":{"rendered":"https:\/\/rapports.groupe.schmidt\/2023-2\/marcas\/cuisinella\/"},"modified":"2024-03-07T15:02:31","modified_gmt":"2024-03-07T14:02:31","slug":"cuisinella","status":"publish","type":"page","link":"https:\/\/rapports.groupe.schmidt\/es\/2023-2\/marcas\/cuisinella\/","title":{"rendered":"Cuisinella"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12539\" class=\"elementor elementor-12539 elementor-9312\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e9e86d6 e-con-full e-flex e-con e-parent\" data-id=\"2e9e86d6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-14a22b13 e-con-full e-flex e-con e-child\" data-id=\"14a22b13\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:9728,&quot;url&quot;:&quot;https:\\\/\\\/rapports.groupe.schmidt\\\/assets\\\/uploads\\\/2023\\\/12\\\/CLA_BANNIERE_CUISINES_EQUIPEES_2023.jpg&quot;}],&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36673bce e-con-full e-flex e-con e-parent\" data-id=\"36673bce\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-335dd5b4 e-con-full e-flex e-con e-child\" data-id=\"335dd5b4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2387282 e-flex e-con-boxed e-con e-child\" data-id=\"2387282\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04bfeec elementor-widget elementor-widget-heading\" data-id=\"04bfeec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Marcas<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5082d elementor-vertical-align-top elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"3b5082d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;0&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/rapports.groupe.schmidt\/assets\/plugins\/elementor\/assets\/css\/widget-icon-box.min.css\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tEstrategia 2023\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEl a\u00f1o ha estado jalonado de momentos \u00e1lgidos para nuestras marcas emblem\u00e1ticas e hist\u00f3ricas Schmidt y Cuisinella, y para la m\u00e1s reciente ID PRO. Grandes inversiones en t\u00e9rminos de compromiso de los equipos, palancas de marketing y desarrollo de nuevos canales: se despleg\u00f3 una estrategia s\u00f3lida adaptada a un contexto hist\u00f3ricamente tenso y muy competitivo. He aqu\u00ed un repaso de algunas de las iniciativas clave que hemos emprendido para dar a conocer la marca y aumentar el poder adquisitivo de nuestros clientes.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56395dd0 elementor-vertical-align-middle animated-slow elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"56395dd0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;200&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tAmbici\u00f3n 2024\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAnticiparse al hogar del futuro: ese es el gran reto al que se enfrentan nuestros equipos en los pr\u00f3ximos a\u00f1os. Dise\u00f1o, modularidad y ecodise\u00f1o son las claves que nos permitir\u00e1n estar lo m\u00e1s cerca posible de las preocupaciones de los consumidores, que esperan de las marcas compromisos cada vez m\u00e1s fuertes. Nos corresponde a nosotros estar a la altura de los retos y dise\u00f1ar espacios de vida \u00fanicos, personalizados y responsables.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-484ec615 e-con-full e-flex e-con e-child\" data-id=\"484ec615\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-320d8a4c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"320d8a4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cuisinella aumentar\u00e1 el poder adquisitivo<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eefd1cc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2eefd1cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Cuisinella, marca n\u00famero uno en notoriedad espont\u00e1nea en la categor\u00eda Cocina, espera un 2023 din\u00e1mico basado en sus 4 pilares: estilo, ingenio, accesibilidad y compromiso. Un repaso a los momentos m\u00e1s destacados de la marca.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09527ed e-con-full e-flex e-con e-child\" data-id=\"09527ed\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-dab1d39 e-con-full e-flex e-con e-child\" data-id=\"dab1d39\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c965f0 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"9c965f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"564\" height=\"846\" src=\"https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Medium-CLA_CUI_LABEL_METAL_BROSSE_CHIKAFU_BRUNO_GRAF_01.jpg\" class=\"attachment-full size-full wp-image-12541\" alt=\"\" srcset=\"https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Medium-CLA_CUI_LABEL_METAL_BROSSE_CHIKAFU_BRUNO_GRAF_01.jpg 564w, https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Medium-CLA_CUI_LABEL_METAL_BROSSE_CHIKAFU_BRUNO_GRAF_01-200x300.jpg 200w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e213ae e-con-full e-flex e-con e-child\" data-id=\"3e213ae\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce28a0d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ce28a0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Estilo<\/strong><\/p>\n<p>Cuisinella refuerza su estrategia de diferenciaci\u00f3n y personalizaci\u00f3n. La marca decide dejarse en manos de BrunoGraffer para la creaci\u00f3n de una nueva creencia. Este artista de Estrasburgo nos lleva de viaje a su colorido mundo callejero. Una credencia en la que los colores explotan para dar un estilo \u00fanico a su cocina. Este nuevo motivo se a\u00f1ade a las 20 decoraciones PIMP ya existentes imaginadas para su interior.<\/p>\n<p>Para Cuisinella, asociarse a BrunoGraffer permite tocar un objetivo m\u00e1s joven y beneficiarse de la notoriedad y la visibilidad del artista.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-327768d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"327768d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Consejos y trucos<\/strong><\/p>\n<p>Una tienda de comestibles local es buena. Hacer la compra en casa es a\u00fan mejor. Esa es la promesa de la \u00abdespensa\u00bb de Cuisinella. Un mueble diferenciador y un activo seductor para atraer a los consumidores a la tienda, que inspira una forma m\u00e1s responsable de consumir.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e1e39d e-con-full e-flex e-con e-child\" data-id=\"1e1e39d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df4521e elementor-widget__width-initial elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"df4521e\" data-element_type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/rapports.groupe.schmidt\/assets\/plugins\/elementor-pro\/assets\/css\/widget-carousel.min.css\">\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/2024-02-01_13h38_01.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"df4521e\" data-elementor-lightbox-title=\"2024-02-01_13h38_01\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI1NDIsInVybCI6Imh0dHBzOlwvXC9yYXBwb3J0cy5ncm91cGUuc2NobWlkdFwvYXNzZXRzXC91cGxvYWRzXC8yMDI0XC8wMlwvMjAyNC0wMi0wMV8xM2gzOF8wMS5qcGciLCJzbGlkZXNob3ciOiJkZjQ1MjFlIn0%3D\" data-elementor-lightbox-video=\"https:\/\/www.youtube.com\/embed\/t7Mq3mTnTpg?feature=oembed&amp;autoplay=1&amp;rel=0&amp;controls=0\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"2024-02-01_13h38_01\" style=\"background-image: url(&#039;https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/2024-02-01_13h38_01.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t<span class=\"elementor-screen-only\">Reproducir<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Medium-CLA_DET_GARDE_MANGER_SAUGE_PIMP_FEUILLAGE_OUVERT_9\" style=\"background-image: url(&#039;https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Medium-CLA_DET_GARDE_MANGER_SAUGE_PIMP_FEUILLAGE_OUVERT_9.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Medium-CLA_DET_GARDE_MANGER_CLAYETTE_BOUTEILLE_3\" style=\"background-image: url(&#039;https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Medium-CLA_DET_GARDE_MANGER_CLAYETTE_BOUTEILLE_3.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Anterior<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Siguiente<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-751788f e-con-full e-flex e-con e-child\" data-id=\"751788f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-47f4d47 e-con-full e-flex e-con e-child\" data-id=\"47f4d47\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-26be034 e-con-full e-flex e-con e-child\" data-id=\"26be034\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bfd70f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9bfd70f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Accesibilidad<\/strong><\/p>\n<p>En un contexto de inflaci\u00f3n sin precedentes, Cuisinella ofreci\u00f3 a sus clientes la posibilidad de financiaci\u00f3n gratuita. Esto supuso un verdadero impulso para el negocio: el 21,8% de las ventas se financiaron a cr\u00e9dito, y se registr\u00f3 un aumento de 33 puntos en las ventas durante la campa\u00f1a.<\/p>\n<p>En t\u00e9rminos de asequibilidad, la gama Cuisinella Start ofrece un producto de bajo coste a partir de 2.600 euros. Representar\u00e1 el 20% de las ventas de la marca en 2023. Una prueba de que la accesibilidad es esencial para responder a las expectativas actuales de los clientes.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b26e817 e-flex e-con-boxed e-con e-child\" data-id=\"b26e817\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4dcbe elementor-widget elementor-widget-image\" data-id=\"1b4dcbe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"371\" src=\"https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Image1-2-1024x371.jpg\" class=\"attachment-large size-large wp-image-12552\" alt=\"\" srcset=\"https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Image1-2-1024x371.jpg 1024w, https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Image1-2-300x109.jpg 300w, https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Image1-2.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6c61e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6c6c61e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Compromisos<\/strong><\/p>\n<p>La campa\u00f1a de marketing 33,3 de Cuisinella es una doble apuesta por el poder adquisitivo y por un \u00abmejor consumo\u00bb. La marca se ha comprometido a retirar de sus ventas las placas vitrocer\u00e1micas, ya que consumen un 33,3% m\u00e1s de energ\u00eda que las placas de inducci\u00f3n. Combinado con un descuento del 33,3% para los clientes que se pasen a las placas de inducci\u00f3n, Cuisinella responde con esta operaci\u00f3n a un doble reto: \u00a1ahorrar dinero y energ\u00eda para promover un consumo m\u00e1s responsable!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ede2031 e-con-full e-flex e-con e-child\" data-id=\"ede2031\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40fa8fd elementor-widget__width-initial elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"40fa8fd\" data-element_type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Medium-CLA_CAMPAGNE_JUIN_2023_PLAQUE INDUCTION 16X9 BON PLAN\" style=\"background-image: url(&#039;https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Medium-CLA_CAMPAGNE_JUIN_2023_PLAQUE-INDUCTION-16X9-BON-PLAN.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Medium-CLA_CAMPAGNE_JUIN 33_2023_16X9 BON PLAN\" style=\"background-image: url(&#039;https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Medium-CLA_CAMPAGNE_JUIN-33_2023_16X9-BON-PLAN.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Anterior<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Siguiente<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marcas Estrategia 2023 El a\u00f1o ha estado jalonado de momentos \u00e1lgidos para nuestras marcas emblem\u00e1ticas e hist\u00f3ricas Schmidt y Cuisinella, y para la m\u00e1s reciente ID PRO. Grandes inversiones en t\u00e9rminos de compromiso de los equipos, palancas de marketing y desarrollo de nuevos canales: se despleg\u00f3 una estrategia s\u00f3lida adaptada a un contexto hist\u00f3ricamente tenso [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":12538,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12539","page","type-page","status-publish","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cuisinella - Rapport 2023 Schmidt Groupe<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cuisinella - Rapport 2023 Schmidt Groupe\" \/>\n<meta property=\"og:description\" content=\"Marcas Estrategia 2023 El a\u00f1o ha estado jalonado de momentos \u00e1lgidos para nuestras marcas emblem\u00e1ticas e hist\u00f3ricas Schmidt y Cuisinella, y para la m\u00e1s reciente ID PRO. Grandes inversiones en t\u00e9rminos de compromiso de los equipos, palancas de marketing y desarrollo de nuevos canales: se despleg\u00f3 una estrategia s\u00f3lida adaptada a un contexto hist\u00f3ricamente tenso [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rapports.groupe.schmidt\/es\/2023-2\/marcas\/cuisinella\/\" \/>\n<meta property=\"og:site_name\" content=\"Rapport 2023 Schmidt Groupe\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-07T14:02:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Medium-CLA_CUI_LABEL_METAL_BROSSE_CHIKAFU_BRUNO_GRAF_01.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rapports.groupe.schmidt\/es\/2023-2\/marcas\/cuisinella\/\",\"url\":\"https:\/\/rapports.groupe.schmidt\/es\/2023-2\/marcas\/cuisinella\/\",\"name\":\"Cuisinella - Rapport 2023 Schmidt Groupe\",\"isPartOf\":{\"@id\":\"https:\/\/rapports.groupe.schmidt\/es\/#website\"},\"datePublished\":\"2023-11-30T10:46:53+00:00\",\"dateModified\":\"2024-03-07T14:02:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/rapports.groupe.schmidt\/es\/2023-2\/marcas\/cuisinella\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rapports.groupe.schmidt\/es\/2023-2\/marcas\/cuisinella\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rapports.groupe.schmidt\/es\/2023-2\/marcas\/cuisinella\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"2023\",\"item\":\"https:\/\/rapports.groupe.schmidt\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marcas\",\"item\":\"https:\/\/rapports.groupe.schmidt\/es\/2023-2\/marques\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Cuisinella\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rapports.groupe.schmidt\/es\/#website\",\"url\":\"https:\/\/rapports.groupe.schmidt\/es\/\",\"name\":\"Rapport 2023 Schmidt Groupe\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/rapports.groupe.schmidt\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rapports.groupe.schmidt\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/rapports.groupe.schmidt\/es\/#organization\",\"name\":\"Rapport 2023 Schmidt Groupe\",\"url\":\"https:\/\/rapports.groupe.schmidt\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/rapports.groupe.schmidt\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2023\/01\/schmidt_logo.svg\",\"contentUrl\":\"https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2023\/01\/schmidt_logo.svg\",\"caption\":\"Rapport 2023 Schmidt Groupe\"},\"image\":{\"@id\":\"https:\/\/rapports.groupe.schmidt\/es\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cuisinella - Rapport 2023 Schmidt Groupe","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"es_ES","og_type":"article","og_title":"Cuisinella - Rapport 2023 Schmidt Groupe","og_description":"Marcas Estrategia 2023 El a\u00f1o ha estado jalonado de momentos \u00e1lgidos para nuestras marcas emblem\u00e1ticas e hist\u00f3ricas Schmidt y Cuisinella, y para la m\u00e1s reciente ID PRO. 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