{"id":12363,"date":"2023-11-16T11:39:24","date_gmt":"2023-11-16T10:39:24","guid":{"rendered":"https:\/\/rapports.groupe.schmidt\/actividades\/cobertura-territorial\/"},"modified":"2024-03-08T13:38:04","modified_gmt":"2024-03-08T12:38:04","slug":"cobertura-territorial","status":"publish","type":"page","link":"https:\/\/rapports.groupe.schmidt\/es\/2023-2\/actividades\/cobertura-territorial\/","title":{"rendered":"Cobertura territorial"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12363\" class=\"elementor elementor-12363 elementor-7969\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbcd341 e-con-full e-flex e-con e-parent\" data-id=\"bbcd341\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-bc702fa e-con-full e-flex e-con e-child\" data-id=\"bc702fa\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:11408,&quot;url&quot;:&quot;https:\\\/\\\/rapports.groupe.schmidt\\\/assets\\\/uploads\\\/2024\\\/02\\\/20231110_131739.jpg&quot;},{&quot;id&quot;:11557,&quot;url&quot;:&quot;https:\\\/\\\/rapports.groupe.schmidt\\\/assets\\\/uploads\\\/2024\\\/02\\\/MicrosoftTeams-image-22.jpg&quot;}],&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36673bce e-con-full e-flex e-con e-parent\" data-id=\"36673bce\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-335dd5b4 e-con-full e-flex e-con e-child\" data-id=\"335dd5b4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2387282 e-flex e-con-boxed e-con e-child\" data-id=\"2387282\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04bfeec elementor-widget elementor-widget-heading\" data-id=\"04bfeec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">BUSINESS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5082d elementor-vertical-align-top elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"3b5082d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;0&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/rapports.groupe.schmidt\/assets\/plugins\/elementor\/assets\/css\/widget-icon-box.min.css\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tEstrategia 2023\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSchmidt Groupe sigue creciendo e invirtiendo, y conf\u00eda en el futuro, a pesar de algunos vientos en contra derivados de un 2023 inflacionista y un mercado altamente competitivo.\r\n\r\nEn este tenso contexto, nos hemos centrado en el n\u00facleo de nuestro objetivo empresarial: tener \u00e9xito en t\u00e9rminos de volumen de ventas y consumidores. En t\u00e9rminos pr\u00e1cticos, esto significa atraer y convertir a m\u00e1s clientes. Gracias al compromiso y la agilidad de toda la Empresa Ampliada, hemos demostrado capacidad de adaptaci\u00f3n a las nuevas situaciones y hemos terminado el a\u00f1o con unos resultados de los que podemos sentirnos orgullosos.\r\n\r\nEl dinamismo de nuestra cobertura territorial, nuestra expansi\u00f3n internacional, la conquista de nuevos canales y la transformaci\u00f3n de nuestros m\u00e9todos de venta: todas estas acciones emprendidas al servicio del negocio est\u00e1n dando buenos resultados, lo que nos permite consolidar nuestra posici\u00f3n de l\u00edder en la mejora del hogar.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56395dd0 elementor-vertical-align-middle animated-slow elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"56395dd0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;200&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tAmbici\u00f3n 2024\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tNuestra principal ambici\u00f3n comercial para el a\u00f1o que viene es mantener nuestro nivel de rendimiento y volumen en un mercado que se estrechar\u00e1 a\u00fan m\u00e1s. Al seguir trabajando en la cobertura territorial, los m\u00e9todos de venta, la simplificaci\u00f3n de las herramientas y muchas otras palancas comerciales, Schmidt Groupe mantiene el rumbo y se acerca a sus ambiciosos objetivos estrat\u00e9gicos con un esp\u00edritu de compromiso y una responsabilidad social cada vez m\u00e1s fuertes.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-484ec615 e-con-full e-flex e-con e-child\" data-id=\"484ec615\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-320d8a4c elementor-widget elementor-widget-heading\" data-id=\"320d8a4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cobertura territorial<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eefd1cc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2eefd1cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Una parte de los equipos de Schmidt Groupe se encarga de desarrollar y optimizar la cobertura territorial de la red de tiendas Schmidt y Cuisinella. Las aperturas de nuevas tiendas, los traslados de tiendas y las remodelaciones tienen un \u00fanico objetivo: ofrecer herramientas de venta de alto rendimiento y experiencias de cliente diferenciadoras en todos los territorios de Francia y del extranjero.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f439717 e-con-full e-flex e-con e-child\" data-id=\"f439717\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d262623 e-con-full e-flex e-con e-child\" data-id=\"d262623\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98d9726 elementor-widget elementor-widget-image\" data-id=\"98d9726\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2023\/11\/Europe-Map-White-1-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-12364\" alt=\"\" srcset=\"https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2023\/11\/Europe-Map-White-1-150x150.png 150w, https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2023\/11\/Europe-Map-White-1-600x600.png 600w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22f2574 e-con-full e-flex e-con e-child\" data-id=\"22f2574\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e3846d elementor-widget elementor-widget-heading\" data-id=\"9e3846d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un a\u00f1o excepcional<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5305e2 elementor-widget elementor-widget-text-editor\" data-id=\"d5305e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Una cifra r\u00e9cord de 82 nuevas tiendas abiertas en 2023 ilustra la din\u00e1mica expansi\u00f3n de Schmidt Groupe. Estas nuevas tiendas reforzar\u00e1n la red existente, que contar\u00e1 con un total de 914 puntos de venta a finales de 2023.<\/p>\n<p>Repartida en 22 pa\u00edses, principalmente en Europa (Francia, B\u00e9lgica, Suiza, Espa\u00f1a, Alemania y Reino Unido), esta red exclusiva de distribuidores asociados proporciona a Schmidt Groupe una amplia cobertura territorial y una gran proximidad a sus clientes.<\/p>\n<p>Se han fijado ambiciosos objetivos de crecimiento para perseguir la creaci\u00f3n de nuevas zonas por cubrir.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-327768d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"327768d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tOptimizar la cobertura territorial significa anticipar los traslados y las remodelaciones de las tiendas. En este contexto, Schmidt Groupe apoya su red y garantiza su sostenibilidad y coherencia global. En particular, los equipos realizan diagn\u00f3sticos de los puntos de venta existentes y velan por que reflejen fielmente la imagen de nuestras marcas Schmidt y Cuisinella. Las 53 remodelaciones y reubicaciones llevadas a cabo en 2023 nos permitir\u00e1n ofrecer aut\u00e9nticas herramientas de venta que pongan de manifiesto nuestro saber hacer.\r\n\r\n&nbsp;\r\n<h5>En el marco de su plan estrat\u00e9gico 2030, Schmidt Groupe se ha fijado el objetivo de alcanzar las 1.000 tiendas. El excepcional crecimiento de las aperturas de tiendas en 2023 confirma la solidez del Grupo y la fuerza de su red, tanto en Francia como a escala internacional.<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-297bb18 e-con-full e-flex e-con e-child\" data-id=\"297bb18\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c34e3ef e-con-full e-flex e-con e-child\" data-id=\"c34e3ef\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8af9632 e-con-full e-flex e-con e-child\" data-id=\"8af9632\" data-element_type=\"container\" 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url(&#039;https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/1684931545118.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"1684931545995\" style=\"background-image: url(&#039;https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/1684931545995.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"1686583778178\" style=\"background-image: url(&#039;https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/1686583778178.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button 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En este tenso contexto, nos hemos centrado en el n\u00facleo de nuestro objetivo empresarial: tener \u00e9xito en t\u00e9rminos de volumen de ventas y consumidores. [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":10791,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12363","page","type-page","status-publish","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cobertura territorial - Rapport 2023 Schmidt Groupe<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cobertura territorial - Rapport 2023 Schmidt Groupe\" \/>\n<meta property=\"og:description\" content=\"BUSINESS Estrategia 2023 Schmidt Groupe sigue creciendo e invirtiendo, y conf\u00eda en el futuro, a pesar de algunos vientos en contra derivados de un 2023 inflacionista y un mercado altamente competitivo. 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