{"id":12627,"date":"2023-11-30T11:46:53","date_gmt":"2023-11-30T10:46:53","guid":{"rendered":"https:\/\/rapports.groupe.schmidt\/2023-2\/brands\/cuisinella\/"},"modified":"2024-03-19T09:06:57","modified_gmt":"2024-03-19T08:06:57","slug":"cuisinella","status":"publish","type":"page","link":"https:\/\/rapports.groupe.schmidt\/en\/2023-2\/brands\/cuisinella\/","title":{"rendered":"Cuisinella"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12627\" class=\"elementor elementor-12627 elementor-9312\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e9e86d6 e-con-full e-flex e-con e-parent\" data-id=\"2e9e86d6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-14a22b13 e-con-full e-flex e-con e-child\" data-id=\"14a22b13\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:9728,&quot;url&quot;:&quot;https:\\\/\\\/rapports.groupe.schmidt\\\/assets\\\/uploads\\\/2023\\\/12\\\/CLA_BANNIERE_CUISINES_EQUIPEES_2023.jpg&quot;}],&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36673bce e-con-full e-flex e-con e-parent\" data-id=\"36673bce\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-335dd5b4 e-con-full e-flex e-con e-child\" data-id=\"335dd5b4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2387282 e-flex e-con-boxed e-con e-child\" data-id=\"2387282\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04bfeec elementor-widget elementor-widget-heading\" data-id=\"04bfeec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Brands<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5082d elementor-vertical-align-top elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"3b5082d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;0&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/rapports.groupe.schmidt\/assets\/plugins\/elementor\/assets\/css\/widget-icon-box.min.css\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tStrategy 2023\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThe year was marked by high points for our emblematic and historic brands, Schmidt and Cuisinella, and the more recent ID PRO. Major investments were made in terms of team commitment, marketing levers and the development of new channels: a solid strategy adapted to a historically tense and highly competitive context. Here's a look back at some of the key initiatives we've undertaken to increase brand awareness and strengthen our customers' purchasing power.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56395dd0 elementor-vertical-align-middle animated-slow elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"56395dd0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;200&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tAmbition 2024\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAnticipating the home of the future: that's the big challenge facing our teams in the coming years. Design, modularity and eco-design are the keys to getting as close as possible to the concerns of consumers, who expect brands to be more and more involved. It's up to us to rise to the challenge and create unique, personalised and responsible living spaces.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-484ec615 e-con-full e-flex e-con e-child\" data-id=\"484ec615\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-320d8a4c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"320d8a4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cuisinella to boost purchasing power<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eefd1cc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2eefd1cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The number one brand in spontaneous awareness in the Kitchen category, Cuisinella is looking forward to a dynamic 2023 based on its 4 pillars: style, cleverness, accessibility and commitment. Here, a look back at the brand&#8217;s highlights!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09527ed e-con-full e-flex e-con e-child\" data-id=\"09527ed\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-dab1d39 e-con-full e-flex e-con e-child\" data-id=\"dab1d39\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c965f0 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"9c965f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"564\" height=\"846\" src=\"https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Medium-CLA_CUI_LABEL_METAL_BROSSE_CHIKAFU_BRUNO_GRAF_01.jpg\" class=\"attachment-full size-full wp-image-12629\" alt=\"\" srcset=\"https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Medium-CLA_CUI_LABEL_METAL_BROSSE_CHIKAFU_BRUNO_GRAF_01.jpg 564w, https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Medium-CLA_CUI_LABEL_METAL_BROSSE_CHIKAFU_BRUNO_GRAF_01-200x300.jpg 200w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e213ae e-con-full e-flex e-con e-child\" data-id=\"3e213ae\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce28a0d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ce28a0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Style<\/strong><\/p>\n<p>Cuisinella is reinforcing its strategy of differentiation and personalisation. The brand decided to let BrunoGraffer take the reins for the creation of a new credenza. This artist from Strasbourg takes us on a journey into his colourful street world. A splashback in which colours explode to give your kitchen a unique style. This new motif joins the 20 existing PIMP decors designed to personalise your interior.<\/p>\n<p>For Cuisinella, working with BrunoGraffer means reaching a younger target audience and benefiting from the artist&#8217;s reputation and visibility.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-327768d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"327768d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Tips and tricks<\/strong><\/p>\n<p>A local grocery shop is good. A local grocery shop in your own home is even better! That&#8217;s the promise of the &#8220;pantry&#8221; by Cuisinella. A differentiating piece of furniture and a seductive asset to attract consumers to the shop, it inspires a more responsible way of consuming. (Re)discover it here in pictures!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e1e39d e-con-full e-flex e-con e-child\" data-id=\"1e1e39d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df4521e elementor-widget__width-initial elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"df4521e\" data-element_type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/rapports.groupe.schmidt\/assets\/plugins\/elementor-pro\/assets\/css\/widget-carousel.min.css\">\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/2024-02-01_13h38_01.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"df4521e\" data-elementor-lightbox-title=\"2024-02-01_13h38_01\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI2MzAsInVybCI6Imh0dHBzOlwvXC9yYXBwb3J0cy5ncm91cGUuc2NobWlkdFwvYXNzZXRzXC91cGxvYWRzXC8yMDI0XC8wMlwvMjAyNC0wMi0wMV8xM2gzOF8wMS5qcGciLCJzbGlkZXNob3ciOiJkZjQ1MjFlIn0%3D\" data-elementor-lightbox-video=\"https:\/\/www.youtube.com\/embed\/t7Mq3mTnTpg?feature=oembed&amp;autoplay=1&amp;rel=0&amp;controls=0\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"2024-02-01_13h38_01\" style=\"background-image: url(&#039;https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/2024-02-01_13h38_01.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t<span class=\"elementor-screen-only\">Play<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Medium-CLA_DET_GARDE_MANGER_SAUGE_PIMP_FEUILLAGE_OUVERT_9\" style=\"background-image: url(&#039;https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Medium-CLA_DET_GARDE_MANGER_SAUGE_PIMP_FEUILLAGE_OUVERT_9.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Medium-CLA_DET_GARDE_MANGER_CLAYETTE_BOUTEILLE_3\" style=\"background-image: url(&#039;https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Medium-CLA_DET_GARDE_MANGER_CLAYETTE_BOUTEILLE_3.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Previous<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Next<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-751788f e-con-full e-flex e-con e-child\" data-id=\"751788f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-47f4d47 e-con-full e-flex e-con e-child\" data-id=\"47f4d47\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-26be034 e-con-full e-flex e-con e-child\" data-id=\"26be034\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bfd70f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9bfd70f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Accessibility<\/strong><\/p>\n<p>Against a backdrop of unprecedented inflation, Cuisinella offered its customers the possibility of free financing. This was a real boost to business: 21.8% of sales were financed on credit, and a 33-point increase in sales was recorded during the campaign.<\/p>\n<p>In terms of affordability, the Cuisinella Start range offers a low-cost product from \u20ac2,600. It will account for 20% of the brand&#8217;s sales by 2023. Proof that accessibility is essential if we are to meet customers&#8217; current expectations!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b26e817 e-flex e-con-boxed e-con e-child\" data-id=\"b26e817\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4dcbe elementor-widget elementor-widget-image\" data-id=\"1b4dcbe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"371\" src=\"https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Image1-2-1024x371.jpg\" class=\"attachment-large size-large wp-image-12640\" alt=\"\" srcset=\"https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Image1-2-1024x371.jpg 1024w, https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Image1-2-300x109.jpg 300w, https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Image1-2.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6c61e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6c6c61e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Commitments<\/strong><\/p>\n<p>Cuisinella&#8217;s 33.3 marketing campaign is a dual commitment to purchasing power and &#8220;better consumption&#8221;. The brand has committed to withdrawing vitroceramic hobs from its sales, as they consume 33.3% more energy than induction hobs. Combined with a 33.3% discount for customers switching to induction hobs, Cuisinella is meeting a twofold challenge with this operation: saving money and energy to promote more responsible consumption!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ede2031 e-con-full e-flex e-con e-child\" data-id=\"ede2031\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40fa8fd elementor-widget__width-initial elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"40fa8fd\" data-element_type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Medium-CLA_CAMPAGNE_JUIN_2023_PLAQUE INDUCTION 16X9 BON PLAN\" style=\"background-image: url(&#039;https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Medium-CLA_CAMPAGNE_JUIN_2023_PLAQUE-INDUCTION-16X9-BON-PLAN.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Medium-CLA_CAMPAGNE_JUIN 33_2023_16X9 BON PLAN\" style=\"background-image: url(&#039;https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Medium-CLA_CAMPAGNE_JUIN-33_2023_16X9-BON-PLAN.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Previous<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Next<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brands Strategy 2023 The year was marked by high points for our emblematic and historic brands, Schmidt and Cuisinella, and the more recent ID PRO. Major investments were made in terms of team commitment, marketing levers and the development of new channels: a solid strategy adapted to a historically tense and highly competitive context. Here&#8217;s [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":12577,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12627","page","type-page","status-publish","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cuisinella - Rapport 2023 Schmidt Groupe<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cuisinella - Rapport 2023 Schmidt Groupe\" \/>\n<meta property=\"og:description\" content=\"Brands Strategy 2023 The year was marked by high points for our emblematic and historic brands, Schmidt and Cuisinella, and the more recent ID PRO. Major investments were made in terms of team commitment, marketing levers and the development of new channels: a solid strategy adapted to a historically tense and highly competitive context. Here&#8217;s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rapports.groupe.schmidt\/en\/2023-2\/brands\/cuisinella\/\" \/>\n<meta property=\"og:site_name\" content=\"Rapport 2023 Schmidt Groupe\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-19T08:06:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2024\/02\/Medium-CLA_CUI_LABEL_METAL_BROSSE_CHIKAFU_BRUNO_GRAF_01.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rapports.groupe.schmidt\/en\/2023-2\/brands\/cuisinella\/\",\"url\":\"https:\/\/rapports.groupe.schmidt\/en\/2023-2\/brands\/cuisinella\/\",\"name\":\"Cuisinella - Rapport 2023 Schmidt Groupe\",\"isPartOf\":{\"@id\":\"https:\/\/rapports.groupe.schmidt\/en\/#website\"},\"datePublished\":\"2023-11-30T10:46:53+00:00\",\"dateModified\":\"2024-03-19T08:06:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/rapports.groupe.schmidt\/en\/2023-2\/brands\/cuisinella\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rapports.groupe.schmidt\/en\/2023-2\/brands\/cuisinella\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rapports.groupe.schmidt\/en\/2023-2\/brands\/cuisinella\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"2023\",\"item\":\"https:\/\/rapports.groupe.schmidt\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands\",\"item\":\"https:\/\/rapports.groupe.schmidt\/en\/2023-2\/marques\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Cuisinella\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rapports.groupe.schmidt\/en\/#website\",\"url\":\"https:\/\/rapports.groupe.schmidt\/en\/\",\"name\":\"Rapport 2023 Schmidt Groupe\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/rapports.groupe.schmidt\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rapports.groupe.schmidt\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/rapports.groupe.schmidt\/en\/#organization\",\"name\":\"Rapport 2023 Schmidt Groupe\",\"url\":\"https:\/\/rapports.groupe.schmidt\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rapports.groupe.schmidt\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2023\/01\/schmidt_logo.svg\",\"contentUrl\":\"https:\/\/rapports.groupe.schmidt\/assets\/uploads\/2023\/01\/schmidt_logo.svg\",\"caption\":\"Rapport 2023 Schmidt Groupe\"},\"image\":{\"@id\":\"https:\/\/rapports.groupe.schmidt\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cuisinella - Rapport 2023 Schmidt Groupe","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Cuisinella - Rapport 2023 Schmidt Groupe","og_description":"Brands Strategy 2023 The year was marked by high points for our emblematic and historic brands, Schmidt and Cuisinella, and the more recent ID PRO. 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